One of the more unusual PR photography jobs I’ve covered, pet food brand Canidae unveiled the world’s first pet selfie mirror on its stand at Crufts 2015.
Puzzle, a fox red labrador tries the world’s first dog selfie mirror ©Edward Moss
The Pet Selfie Mirror worked by triggering a pressure sensor when the pet steps into place, taking a photograph and sharing this to the Canidae Facebook and Twitter pages.
Puzzle turned out to be a bit of a poser ©Edward Moss
Working under the very dark and orange lights inside the NEC, Birmingham, the brief was to take a series of images to send out the all media outlets. A simple lighting setup, along with quick and effective set styling ensured quality PR images were sent to the client and national wire services.