Dog selfies at Crufts

One of the more unusual PR photography jobs I’ve covered, pet food brand Canidae unveiled the world’s first pet selfie mirror on its stand at Crufts 2015.

crufts 2015 dog selfie

Puzzle, a fox red labrador tries the world’s first dog selfie mirror ©Edward Moss

The Pet Selfie Mirror worked by triggering a pressure sensor when the pet steps into place, taking a photograph and sharing this to the Canidae Facebook and Twitter pages.

crufts dog selfie mirror

Puzzle turned out to be a bit of a poser  ©Edward Moss

Working under the very dark and orange lights inside the NEC, Birmingham, the brief was to take a series of images to send out the all media outlets. A simple lighting setup, along with quick and effective set styling ensured quality PR images were sent to the client and national wire services.

PR photography used by the Daily Telegraph

PR picture shot last week in Birmingham used by the Daily Telegraph.
I had 5 minutes to shoot the picture so very pleased with the result, giving the Birmingham region more national coverage.



PR Pictures used in today’s national newspapers

PR photography commission shot on Wednesday, published in today’s Daily Express and Daily Star.


Vanarama player of the month, Sean Geddes who plays for Worcester City.